Web audience has famously short attention span. They also have infinite choice of other videos to watch. So, to grab (and hold) their attention, make your video short and to the point:
- Around 3-5 min video is long enough to tell the story and short enough to keep attention of the viewer.
- Place the "hook" right at the beginning. The "hook" is a teaser scene, or an audio bit that will intrigue the viewer to watch through.
- Keep the story and the visuals moving. The proper flow will build from the beginning and culminate before the end, leaving about 30 seconds for the conclusion.
- Avoid long slow clips
- Whenever possible, use the element of surprise in the story; don't reveal the main point at the beginning.
- The last (parting) scene is what stays in the viewer's memory, so choose the strongest visual for the end.
17 years ago